THIS IS YOUR VALUE PROPOSITION.  It is your offer. It is your promise. It is the job to be done. It is the "supply". 
Below, is the ask. What are you asking them to do in EXCHANGE for your solution. What are they giving to you that they won't give to someone else. The higher the ask, the more evidence you have that you are solving a real  problem. 

An email address is worth more than a click, but less than an "intent to buy" and even less than a social share. How many times have you signed up for something? How many times have you posted that same thing on Facebook? Exactly:)

— WHY YOU'LL LOVE OUR NEW WEB APP —

01
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It’s on the internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide. Rad.
 
02
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You can use your fingers
Looking for more things to do with your digits? You're in luck; you can use your fingle-dinglies to both navigate to the app and to operate the interface.
Appendages ahoy!
 
03
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It does everything
That thing you need done? Yeah, it does that. What, even that other thing? Of Course! Wait, you want to do what? Uh wow OK I'm gonna have to talk to product management.
© Copyright 2015

 

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